This is a collaborative post.

Where are Brits jetting off to in 2023, are your friends all going to the same destination? It’s no secret that here in the UK, we love a summer holiday spent somewhere abroad in the sun. Here’s the low-down on the locations we are loving as a nation in 2023.

Parents and kids on a family holiday

Short-Haul destinations:

Short-haul destinations are generally within Europe and quick flights for a few hours. These are the short-haul destinations Brits are jetting off to this year.


In 2022, Spain was the most popular destination for Brits, with an estimated 16.5 million outbound trips made to this sunny paradise.

Spanish getaways have never gone out of fashion with the British, thanks to the proximity and convenience of certain sunshine hotspots like Benidorm, Costa del Sol and Mallorca.


Italy is another hot Mediterranean country which is in the front of British travellers’ minds at the moment.

The sight of rolling hills dotted with Tuscan Cypress trees makes Tuscany an especially popular escape, not to mention its world-renowned wines.

Italy is rich in opportunity when it comes to city breaks, as well. Rome, Florence and Venice are hubs of Renaissance architecture and history.

Italian food widely appeals to the British palate, and you won’t find it as good anywhere else as it is in Italy itself!

Medium-haul destinations:

Where are Brits getting off to that is outside Europe but still a short flight away?


With a surge of British interest in this historically rich, desert-filled nation over winter, we’re anticipating a huge influx of summer travellers to Egypt.

The most touristy areas tend to be the safest. This only adds to the appeal of The Valley of the Kings, the burial site for most 18th, 19th and 20th dynasty pharaohs.

A Nile River Cruise is also a wonderful way to see the country, covering The Valley of the Kings, the Pyramids and the Sphinx at Giza among other things.


Last December, Google search volume for travel to Morocco increased by 581% Year on Year, a bigger leap than for any other country!

Marrakech is Morocco’s most visited city, thanks to its distinguished architecture, bright colours and spice-filled, energetic atmosphere.

The capital city, Rabat, is also worth a visit. It’s home to Skirat, one of Morocco’s most beautiful beaches and the Royal Palace, the home of the nation’s royalty.

Long-haul destinations:

Long haul destinations that Brits are jetting off to this year will be costing more usually but for these potentially once-in-a-lifetime trips, this is where they are going.


Going further away, another location at the top of Brits’ lists this year is Mexico. Cancun is one much-loved hotspot.

It has a party-town reputation but it’s important to note that there are also some lovely family resorts here. It’s also rich in history, with the Mayan ruins of El Rey and Yamil Yu’um all yours to explore.


Thailand can also expect a resurgence in popularity this year. Located in the Southern Hemisphere, the best time to visit is arguably during British wintertime. This also avoids their rainy season, which takes place in July-October.

Ancient temples, tropical rainforests and white sand beaches await. City-wise, Bangkok is a fascinating city where modern and ancient influences collide.

The Grand Palace and Wat Phra Kaew (or “Temple of the Emerald Buddha”) are must-sees. Metropolitan views of the many breathtaking skyscrapers will also be easy to find!

So there you have it; some of the trending holiday locations for Brits this year, both near and far. Are any of these places that Brits are jetting off to this year statistically on your list?

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