This is a collaborative post.
A drinks trend refers to a popular movement or shifts in how people consume or think about beverages. It can involve changes in the types of drinks people consume, how they are made, the ingredients used, or the presentation and packaging of the beverage.
Drink trends can be influenced by a range of factors, such as cultural shifts, health and wellness concerns, social media, and changing consumer preferences.
Some examples of recent drinks trends include the rise of craft beer, the popularity of bubble teas, matcha and other superfood drinks, the growth of canned alcoholic drinks, and the increasing interest in low and no-alcohol options.
Bubble Tea
What is Bubble Tea you make ask? Bubble tea is a drink. It is sometimes also known as boba tea or pearl milk tea. It is a popular Taiwanese drink that typically consists of a tea base mixed with milk or fruit flavourings and sweetened with sugar or honey.
The drink is usually served cold and is sometimes blended with ice to create a smoothie-like consistency.
What makes bubble tea unique are the tapioca pearls (also known as boba or bubbles) that are added to the drink.
These small, chewy balls are made from tapioca starch and are typically black or translucent in colour. They are added to the drink through a wide straw, which allows the pearls to be sucked up and chewed while drinking the tea.
Bubble tea can be found in many flavours and variations, including fruit-flavoured teas, milk teas, and even coffee-based bubble drinks. Have you tried making your own Bubble Tea at home or have you had one made by a specialist machine for bubble tea?
Alcohol-Free Drinks
Low and no-alcohol drinks are becoming more popular and 2023 will most likely see this trend increase. Their popularity comes from a combination of health concerns, increased awareness, and a desire for more variety in the beverage market especially now that many brands are offering a range of variety and flavour options, offering consumers a wider selection of low and no-alcohol beverages to choose from.
Many consumers are looking for healthier beverage options that are lower in calories and sugar. Low and no-alcohol drinks offer a way to enjoy a beverage without the negative health effects associated with consuming too much alcohol.
Some people may choose low or no-alcohol drinks as an alternative in social situations where they may not want to consume alcohol, such as work events, family gatherings, or when driving.
Canned Drinks
One reason why canned alcoholic drinks have gained popularity is due to social media coverage from many influencers and celebrities promoting them on platforms such as Instagram and TikTok.
Alcoholic drinks, such as hard seltzers, cocktails and wines are all readily available in cans and are becoming popular for several reasons. They are portable, easy to transport, and do not require any special equipment to open or serve. This makes them a convenient option for outdoor activities or events.
Many canned alcoholic drinks are marketed as lower in calories and sugar compared to traditional alcoholic beverages, making them a popular choice for consumers who are looking for healthier options.
As canned drinks are widely available in supermarkets, convenience stores, and other retail outlets they are an accessible option for consumers who may not have access to a bar, pub or off-license.
Have you tried any of these popular drink trends yet?
