12 Weeks to a Better Me Journal: The Planner I made for you
Starting a weight loss journey feels scary. I know because I’ve been there. The doubt, the failed attempts, the endless cycle of hoping this time will be different. That’s exactly why I created the 12 Weeks to a Better Me journal.
This isn’t just another fitness journal or weight loss tracker. It’s a self-esteem journal that focuses on what really matters: how you feel about yourself during the process. After years of writing about health and confidence on justaveragejen.com, I realised something important. The number on the scales doesn’t define your success. Your mindset does.
Let me share why this 12 Weeks to a Better Me journal might be the game-changer you’ve been looking for.

Why Is It Better Than Traditional Weight Loss Journals?
Most fitness journals focus on numbers. Calories eaten, pounds lost, minutes exercised. But what happens when the scales don’t move? Or when life gets busy and you miss a few workouts? You feel like a failure.
Traditional weight loss journals often make you feel worse, not better. They turn your journey into a maths problem instead of a personal growth experience. That’s where my approach is different.
The “12 Weeks to a Better Me” journal tackles the real issue: your relationship with yourself. When you feel good about who you are, healthy choices become easier. When you celebrate small wins, big changes follow naturally.
What Makes My Journal Different
Focus on Non-Scale Victories
This weight loss, self-esteem and exercise journal celebrates victories that have nothing to do with weight. Did you choose the stairs instead of the lift? That’s a win. Did you drink more water today? Another win. Did you feel stronger during your walk? Brilliant.
Non-scale victories matter more than the number on your bathroom scales. They show real progress in your daily life. They prove you’re changing your habits, not just chasing a number.
Buy the 12 weeks to a better me journal here

Inside the 12-Weeks to a Better Me Journal
Here I want to share with you each aspect of the journal, why I designed it like this and how you can use it to help you.
Weekly Pages
Each week has prompts to think about the changes you are making, how you feel and what you have changed. You’ll write down things that matter to you. Every week is different with different prompts to help you follow your progress in a non-numbers way! Some of the prompts are:
- Your biggest win (non-scale related)
- What changes did you make?
- What did you learned about yourself this week?
- How do you want to change moving forward?
This reflection time helps you learn from experience. It shows progress you might otherwise miss. It celebrates your journey, not just your destination.
Each weekly page in the 12 Weeks to a Better Me Journal also includes an affirmation or message, drawings to colour or doodle on and a QR code, which takes you directly to a page here on Just Average Jen with articles and tips you may find helpful, making it a unique journal unlike any other weight loss or exercise journals I have ever seen!
Weekly Exercise Tracker
There is a page each week for your weekly exercise, you can fill this however you choose, for example, minutes moved, steps from your smart watch or achievements like “took the lift up to the office”. The choice is yours, there is no right or wrong answer!
Energy and Water Tracker
There is an Energy and Water Tracker, which is to help you look at how you feel based on what you did each day. Perfect for spotting patterns that affect your mental health, as well as tracking water intake, as we all know how important that is.
This isn’t just positive thinking. It’s rewiring your brain to notice good things about yourself. When you actively look for positives, you find them. When you find them, you feel better. When you feel better, you make better choices.
This shift in language changes everything. You’re not failing to hit targets. You’re exploring how different activities affect your mood and energy. You’re learning what works for your body and lifestyle.
Weekly Meals
This is perfect for either recording your meals throughout the week or planning your meals for the week ahead. It is entirely up to you to use it whichever way works best for you. You could even just put a smily face if you felt you had a good meal and it fit with your targets, and a sad face if you didn’t. It is up to you how you use this space in your My 12 Weeks to a Better Me Journal!
4 Weekly check-in
Every 4 weeks, there is a “My Progress” Page. This is space for each week as well as notes. Here you could record weight loss, distance walked, or any specific thoughts you have for each of those weeks. The idea behind this page is to reflect every four weeks on how you are feeling and how things are going.
Progress Measurements (Optional)
While the focus isn’t on numbers, there’s space for measurements. Some people find these helpful for tracking changes their mirror might miss. But they’re completely optional. Your worth isn’t measured by inches or pounds. This section allows you to choose the body parts you want to measure. Perhaps you are looking to tone up your upper arms, measure them, or maybe you just want to work towards a smaller waist size? Whatever you want to concentrate on here is space to write it, or leave it blank and doodle on it if you prefer!
Blank pages
There are blank pages on the back of each printed page for a number of reasons or purposes. You can use them however you wish but here are some ideas:
- To allow pens used to colour, doodle or fill in the printed pages to bleed through and not ruin the next page.
- To doodle on, make additional notes or record anything you are proud of, have achieved or would like to remember.
- To write positive affirmations on or compliments people give you.

Benefits of Using The 12 Weeks to a Better Me Journal
Builds Lasting Confidence
When you regularly write down positive things about yourself, you start believing them. When you celebrate small wins, you feel more capable. This confidence spreads to other areas of your life, not just health and fitness.
Creates Sustainable Habits
This journal helps you build habits that last. Instead of extreme changes that burn out quickly, you develop gentle practices that become natural. Drinking more water becomes automatic. Taking the stairs becomes your preferred choice. Moving your body becomes something you want to do, not something you have to do. With no set targets, it is flexible to meet your needs and to make it work for you.
Improves Mental Health
Regular positive self-talk has proven mental health benefits. You’ll likely notice improved mood, less stress, and better sleep. These improvements make healthy choices easier and more appealing.
Develops Self-Awareness
By tracking how different foods, exercise, and activities make you feel, what types of movement you enjoy, and what motivates you, you develop deeper self-knowledge. This awareness helps you make choices that truly serve you, not just follow what worked for someone else.
Buy the 12 Weeks to a Better Me Journal here
Who This Journal Works Best For
People Starting Their First Fitness Journey
If you’re new to exercise or healthy eating, this journal provides gentle guidance without overwhelming rules. It helps you explore what works for your body and lifestyle without judgment.
Anyone Who’s Struggled with Yo-Yo Dieting
If you’ve tried multiple diets and failed, this journal offers a different approach. Instead of restriction and rules, it focuses on self-compassion and sustainable change. It helps break the cycle of perfectionism that leads to giving up.
Those Lacking Exercise Confidence
Many people avoid gyms or exercise classes because they feel self-conscious. This journal helps build confidence gradually. It shows that all movement counts and celebrates progress at every level.
People Who Need Motivation and Support
The structure provides accountability without criticism. It’s like having a supportive friend who always finds something positive to say about your efforts.
Buy the 12 Weeks to a Better Me Journal here

Common Concerns About Journal-Based Approaches
“I’m Not a Writer”
You don’t need to be a writer to use this journal. Most entries are just a few words or short sentences. Bullet points work perfectly. The goal is reflection, not creating literature.
“I Don’t Have Time”
The weekly entries take 3-5 minutes. That’s less time than you probably spend on social media, and the daily aspects can be done in the time it takes the kettle to boil. You can complete it while drinking your morning coffee or before bed.
“What If I Miss Days?”
Missing days doesn’t mean failure. Just do what you can when you can. The 12 Weeks to a Better Me journal can be stopped and started or used as much or as little as you can.
“I Don’t Believe in Positive Thinking”
This isn’t about pretending everything is perfect. It’s about noticing real positives that already exist but often get overlooked. It’s about building a balanced perspective, not fake optimism.
How to Get the Most from Your 12-Weeks to a Better Me journal
Start Small
Don’t try to change everything at once. Pick one or two areas to focus on initially. Maybe it’s drinking more water and taking a daily walk. Success in small areas builds confidence for bigger changes.
Be Honest
The journal works best when you’re truthful about your feelings and experiences. If you had a difficult day, write about it. Understanding your challenges helps you overcome them.
Celebrate Everything
No achievement is too small to celebrate. Choosing an apple over crisps matters. Taking the stairs matters. Getting enough sleep matters. Every positive choice is worth acknowledging.
Use It as a Learning Tool
Look for patterns in your entries. What makes you feel energetic? What drains your motivation? What types of movement do you actually enjoy? Use these insights to make better choices.
The Science Behind This Approach
Research shows that people who track their behaviours are more likely to achieve their goals. But studies also reveal that self-compassion leads to better outcomes than self-criticism. This 12 Weeks to a Better Me Journal combines behaviour tracking with kindness toward yourself.
Regular self-reflection helps develop emotional intelligence and self-awareness. These aren’t just feel-good concepts – they’re evidence-based strategies for lasting change.
Beyond the 12 Weeks
While this is designed as a 12-week programme, the habits you develop will last much longer. You’ll learn to notice non-scale victories automatically. You’ll develop a more positive relationship with exercise. You’ll approach challenges with self-compassion instead of self-criticism.
Many users continue journaling after the 12 weeks, either with a new journal or by adapting the practices to their own notebook. The specific format matters less than the mindset shift you’ll develop. There is nothing stopping you from choosing a new target and another 12-week journal to focus on that. Perhaps you started by moving more and now that you have done that, you fancy starting to run or doing Couch to 5k, focus on that now and start a new journal!

Why I Created The 12 Weeks to a Better Me Journal
As someone who has struggled with confidence around food and exercise, I know how damaging the all-or-nothing mindset can be. I’ve tried the extreme diets, the punishing workout schedules, the constant self-criticism. None of it worked long-term.
What did work was learning to treat myself with kindness while making gradual improvements. What worked was celebrating small wins and learning from setbacks without judgment. What worked was focusing on how I felt, not just how I looked.
I created this journal to help other people skip the years of self-criticism and jump straight to self-compassion. To provide a tool that actually supports your well-being instead of undermining it.
Your Journey Starts Today
The 12 Weeks to a Better Me journal isn’t about becoming a different person. It’s about becoming the best version of yourself. It’s about developing confidence, building healthy habits, and treating yourself with the kindness you deserve.
Every expert was once a beginner. Every confident person once felt insecure. Every healthy habit starts with a single choice. Your journey toward better health and self-esteem can start today, one journal entry at a time.
Ready to try a different approach to health and fitness? Ready to focus on how you feel instead of just how you look? The 12 Weeks to a Better Me journal is waiting to support you on this journey.
Remember: you’re not broken and don’t need fixing. You’re a work in progress, and that’s perfectly fine. This journal is simply a tool to help you appreciate the amazing person you already are while gently supporting positive changes.
Buy My 12 Weeks to a Better Me Journal here.
Win a Copy of My 12 Weeks to a Better Me Journal – 3 Winners!
If you would like to be in with a chance of winning one of my journals then simply click into the widget below and follow the instructions to enter. There are different ways you can enter once you complete the first one (commenting on this blog post).
There will also be opportunities on social media to win a copy, so keep an eye out for those too!
Win a copy of My 12 Weeks to a Better Me Journal
Very good – nice to see a weight loss programme that highlights other things than the numbers on the scale!
It sounds like it would be helpful in achieving your goals
this would be great to use to keep track of my goals
I think journalling is a great way to help mental health. I love the way this journal is set out. It is just perfect.
your journal is really interesting – what a good idea!
I love that it is celebrating the small wins that are not normally acknowledged