Turning Blogging into a Business
I am often asked by friends and fellow bloggers how I have gone about turning blogging from a hobby into my job. It will be 3 years in a few months since I started blogging and there have been so many changes along the way.
Initially, I blogged as a hobby, a way of sharing my experiences and posted only once a week. I knew some bloggers earn money from their blogs and hoped maybe one day that would be me but was happy just sharing my story.
So what changed? How have I gone from that to blogging most days and earning a reasonable income from it?
Firstly it is important to remember that whilst blogging can be a job it won’t work for everyone. I believe being able to write well enough to make money from it is a skill and like any other skill some people will struggle to do it.
As a blogger, you are self-employed so this means you need some self-discipline in that you make yourself work when you need to and take time off when needed too.
It is not like running a shop where there are set hours to decide on, business signs to buy and shop front signs. Business cards, however, are handy, and depending on how you feel comfortable, a desk or even an office could be useful too. Here are some tips to help you determine if you can do this.
Could I be a blogger? This will help you decide
Always keep your morals, and never write about something you don’t agree with.
Everyone starts somewhere, except that at the beginning, you will not make money.
It will be hard work, and you will need to learn a lot, use your bookmarks effectively, and make notes if needed.
Be sociable online – other bloggers will be invaluable in your blogging career, chat with them.
Be different – don’t be afraid to be different and share things that not everyone will agree with.
Ensure you come across as friendly and approachable; this will help attract new readers and make brands want to work with you.
Be prepared to negotiate and haggle. This is a business where you want to charge the most you can for your service, and your clients want to pay the least they can. Be confident to haggle and get the best you can.
Accept that sometimes you will feel like a failure.
This won’t be easy, but it will be worth it if you enjoy it.
Always build genuine traffic, as otherwise, it will not benefit you in the long run. If every blogger you know clicks on your content, you will have no true readers!
So how did I do it?
For the first year, I was blogging, I didn’t earn any money at all, I didn’t even try to. I worked on building my audience, enjoying my blog, and making it what I wanted it to be.
After this, I decided to explore doing reviews, taking on paid work, and further developing my blog. This is the point, I think, that many people struggle with. It is important to remember that brands work with people who they can see do a good job.
Until you have a lot of content and examples of what they are looking for, you are unlikely to get paid for work. Starting off by reviewing small items you are sent or buying items yourself is the best way to start.
There are many things brands look at before deciding to work with you, online presence (eg following), writing style, niche (ie what you write about), domain authority (how you rank in searches), and of course, you as a person.
How soon can you earn money blogging?
These are all things you need to work on before you are likely to get paid for work. It isn’t as simple as starting a blog and getting work, so bear this in mind. I had been blogging for two years before I started earning more than the occasional £50 here and there.
I love my blog and love writing; there is no way I could do this if I didn’t. Every blogger I have spoken to goes through phases where they are really demotivated by their blog.
Everyone has times when they just have a bit of writer’s block. The difference is that love for it keeps us going. If you don’t enjoy it then I think the chances of you succeeding in turning it into a business are limited.
I am open to working with various brands and sharing a range of content that I believe my readers will enjoy. More importantly, I think I know what they don’t want to see. This I believe is also a key to blogging success.
In my eyes, my readers are my friends with whom I share things that I think they will enjoy. I would never encourage my readers to buy things I wouldn’t buy myself. This is another consideration to keep in mind.
If you want to blog and turn it into a business, as I have, then remember to be creative, enjoy it, and also approach it in a business-like manner.
If you try to do a favour for everyone who emails you to work with you, then you will never earn much at all. Be strong and be decisive, and in time, you could have your own blogging business too.
I would love to one day have an app for my blog and start a podcast. I have looked at mobile app developers and podcast hosts in preparation! Watch this space!
At least working for myself from home, I don’t have to worry about conference rooms, business premises, etc.
